Implementation of Integrated Marketing Communication on Low Cost Carrier Airlines in the New Normal Era (Qualitative Descriptive Study at PT Citilink Indonesia Branch Office Denpasar)

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in new normal era. The research method used this is qualitative descriptive with data collection methods through observation, interviews, and documentation. results are based on five dimensions communication, showing that 1) advertisements use company's digital on-channels such Instagram, Facebook, Twitter, Youtube; 2) direct & done website, mobile app call center; 3) Sales promotions channeled social media websites offer for free rapid tests, snacks drinks, internet quota, round-trip tickets, discounted stays; 4) Public relations carried out online by providing positive news helps maintain brand image. 5) Personal Selling ticket sales counters Ngurah Rai Airport.
 Keywords: Customer Loyalty, Brand Image, Trust